The Anti-Aging Market

Thousands of the 75 million Baby Boomers born between 1946 and 1964 celebrate their 50th birthday each day. In the wake of their celebration, even before the smoke from the candles clear, a new set of concerns surface. For many, these concerns include job security, financial stability and retirement. For an even larger percentage of this demographic population, the concerns are to look younger, feel younger, retain their youth and maintain their health.

The Boomers are commanding attention with their voices and their wallets as they will be the primary contributors to the projected $12 billion increase in money spent on anti-aging products and supplements in the next year and a half alone. This momentum is gaining worldwide media attention. Leaf through a magazine, turn on the television, surf the Internet and you're sure to come face-to-face with the latest articles and solutions. Much like the advertisements and stories that bombard you, growing older is a reality that cannot be escaped. It's a condition that does not discriminate, and will ultimately affect each one of us.

Consider the following:

1. There are 77 million Baby Boomers in the U.S., 53 million between the ages of 40 and 50.
2. There are 11,000 Baby Boomers turning 50 everyday and this trend will continue for the next 10 years.
3. By 2012, 50 percent of the population will be over age 50.
4. People over 50 years of age control 70 percent of the financial assets in the USA and 50 percent of all discretionary income.

These statistics point to the biggest market opportunity in the U.S. today. It's a very simple formula: Boomers don't want to get old, they have lots of money, and Waiora has what they want — products that help them rediscover the look, feel and health of their youth.

Your opportunity, the anti-aging market, is presently a $30 billion market. In the next three years, it is expect to grow to $70 billion. This is the fastest growing market in the U.S. and it's yours to take advantage of — and through Waiora, you have the products and opportunity they are looking for.